eReader Central conducts the market research for you. Not only do we review the product on our own, we then go and compare our review with experts online such as Cnet, Gizmodoo, PC Pro, and many more. But we don’t stop there. We also compile many customer reviews and check out what people who bought the product actually think about it. So, when you read are reviews, you get the bottom line from three different angles --- our own, online experts, and actual customers.